{"id":4418,"date":"2023-12-01T09:20:35","date_gmt":"2023-12-01T08:20:35","guid":{"rendered":"https:\/\/pelargonium-for-europe.com\/sk\/?page_id=4418"},"modified":"2026-04-29T12:55:39","modified_gmt":"2026-04-29T10:55:39","slug":"informacie-oprojekte","status":"publish","type":"page","link":"https:\/\/pelargonium-for-europe.com\/sk\/informacie-oprojekte\/","title":{"rendered":"Pre\u010d\u00edtajte si viac o na\u0161ich aktu\u00e1lnych kampaniach E\u00da."},"content":{"rendered":"
\n
\n

Kampane Pelargonium for Europe (PfE) a Stars for Europe (SfE) s\u00fa sestersk\u00e9 kampane. Prv\u00e1 je zameran\u00e1 na propag\u00e1ciu mu\u0161k\u00e1tov (pelarg\u00f3ni\u00ed) na jar a v lete, druh\u00e1 sa zase venuje propag\u00e1cii viano\u010dn\u00fdch ru\u017e\u00ed na jese\u0148 a v zime. Na tejto str\u00e1nke n\u00e1jdete inform\u00e1cie o na\u0161ich aktu\u00e1lnych kampaniach financovan\u00fdch z Eur\u00f3pskej \u00fanie pre obe spom\u00ednan\u00e9 rastliny.<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
\n
\n

Kampa\u0148 E\u00da 101094149<\/h3>\n\n\n\n

Akt\u00edvna v rokoch:<\/strong> 2023 – 2026\n
Krajiny:<\/strong> Bulharsko, \u010cesk\u00e1 republika, Chorv\u00e1tsko, Ma\u010farsko, Rumunsko, Slovensko<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\n

Pr\u00edjemcovia:<\/strong>\n
Pelargonium for Europe (PfE)\n
Stars for Europe (SfE)<\/p>\n<\/div>\n\n\n\n

\n

Implement\u00e1ciu kampan\u00ed realizuj\u00fa:<\/strong>\n
Bulharsko: Grayling\n
Chorv\u00e1tsko: Val Group \/ Produkt\n
\u010cesk\u00e1 republika: Grayling\n
Rumunsko: Grayling \/ Deci Se Poate\n
Ma\u010farsko: Red Lemon\n
Slovensko: Grayling<\/p>\n<\/div>\n\n\n\n

\n

Kontaktn\u00e9 \u00fadaje koordin\u00e1tora:<\/strong>\n
DR. Susanne Lux\n
E-mail: susanne.lux@meclux.de<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

Zhrnutie projektu:<\/h3>\n\n\n\n

\u201eStars Unite a Europe in Bloom\u201c je spolo\u010dnou kampa\u0148ou eur\u00f3pskych pestovate\u013eov mu\u0161k\u00e1tov (PfE) a viano\u010dn\u00fdch ru\u017e\u00ed (SfE), ktor\u00e9 predstavuj\u00fa ve\u013ek\u00fa \u010das\u0165 produkcie okrasn\u00fdch rastl\u00edn v E\u00da. Ide o spojenie dvoch projektov, pri\u010dom ich posolstv\u00e1 spolu silne rezonuj\u00fa s vyu\u017eit\u00edm r\u00f4znych pr\u00edle\u017eitost\u00ed po\u010das roka. Projekt bude spusten\u00fd v Bulharsku, Chorv\u00e1tsku, \u010ceskej republike, Ma\u010farsku, Rumunsku a na Slovensku potom, \u010do u\u017e m\u00e1 za sebou realiz\u00e1ciu \u00faspe\u0161n\u00fdch projektov financovan\u00fdch v r\u00e1mci odvetvia. Tento projekt je d\u00f4le\u017eit\u00fd z poh\u013eadu zvy\u0161ovania povedomia o viano\u010dn\u00fdch ru\u017eiach a mu\u0161k\u00e1toch pestovan\u00fdch v E\u00da, zvy\u0161ovania ich konkurencieschopnosti a spotreby, zvy\u0161ovania ich vidite\u013enosti a v neposlednom rade zvy\u0161ovania ich podielu na trhu. Cie\u013eom projektu je pouk\u00e1zanie na efektivitu, pri\u010dom vyu\u017e\u00edva ponuky prebiehaj\u00facich kampan\u00ed E\u00da v in\u00fdch krajin\u00e1ch.<\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\n
\n

Pri aktivit\u00e1ch zameran\u00fdch na spotrebite\u013eov k\u013e\u00fa\u010dov\u00e9 posolstv\u00e1 zd\u00f4raz\u0148uj\u00fa kvalitu, rozmanitos\u0165, v\u0161estrannos\u0165 a kr\u00e1su rastl\u00edn vypestovan\u00fdch v Eur\u00f3pskej \u00fanii, ako aj s\u00favisiace trad\u00edcie \u2013 napr\u00edklad viano\u010dn\u00e9 ru\u017ee s\u00fa v eur\u00f3pskej kult\u00fare sp\u00e1jan\u00e9 pr\u00e1ve s Vianocami, mu\u0161k\u00e1ty s\u00fa zase zn\u00e1me t\u00fdm, \u017ee zdobia mest\u00e1 a obce v celej Eur\u00f3pe a zohr\u00e1vaj\u00fa kult\u00farnu \u00falohu v jarnom obdob\u00ed. K\u013e\u00fa\u010dov\u00e9 posolstv\u00e1 zah\u0155\u0148aj\u00fa aj oblas\u0165 udr\u017eate\u013enosti, ako je \u017eivotnos\u0165 a lokalita, ke\u010f\u017ee v\u010faka spr\u00e1vnej starostlivosti vedia tieto rastliny vydr\u017ea\u0165 dlh\u0161ie, ne\u017e si v\u00e4\u010d\u0161ina \u013eud\u00ed mysl\u00ed. Na druhej strane ich predaj podporuje rozvoj miestneho z\u00e1hradn\u00e9ho sektora. Definovan\u00e9 posolstv\u00e1 vykres\u013euj\u00fa z\u00e1hradk\u00e1r\u010denie a aran\u017eovanie kvetov ako nie\u010do, \u010do prin\u00e1\u0161a relax \u2013 spojen\u00fd s hmatate\u013en\u00fdmi zdravotn\u00fdmi v\u00fdhodami. Pri B2B aktivit\u00e1ch je projekt zameran\u00fd na zvy\u0161ovanie povedomia o udr\u017eate\u013enej produkcii.<\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\n
\n

V r\u00e1mci strat\u00e9gie sa vyu\u017e\u00edvaj\u00fa viacer\u00e9 kan\u00e1ly, pri\u010dom k\u013e\u00fa\u010dov\u00e9 posolstv\u00e1 s\u00fa \u0161\u00edren\u00e9 prostredn\u00edctvom r\u00f4znych typov m\u00e9di\u00ed – tla\u010de, online, telev\u00edzie, r\u00e1dia, ako aj soci\u00e1lnych siet\u00ed a nezabudnute\u013en\u00fdch z\u00e1\u017eitkov. Aktivity s\u00fa naviazan\u00e9 na jednotliv\u00e9 t\u00e9my a vyu\u017e\u00edvaj\u00fa viacer\u00e9 kan\u00e1ly. V\u010faka r\u00f4znym t\u00e9mam naviazan\u00fdm na na\u0161e produkty je mo\u017en\u00e9 zamera\u0165 aktivity na r\u00f4zne cie\u013eov\u00e9 skupiny a tomu prisp\u00f4sobi\u0165 aj posolstv\u00e1, ktor\u00e9 sa m\u00f4\u017eu viaza\u0165 na r\u00f4zne prostredia, hodnoty \u010di em\u00f3ciu \u2013 v\u00fdsledkom s\u00fa rozmanit\u00e9 fotografie, vide\u00e1, grafiky a tematick\u00e9 \u010dl\u00e1nky. V r\u00e1mci podpory predaja s\u00fa maloobchodn\u00edkom k dispoz\u00edcii POS materi\u00e1ly, poradenstvo v oblasti starostlivosti a propag\u00e1cie. Cel\u00fd dod\u00e1vate\u013esk\u00fd re\u0165azec m\u00e1 pr\u00edstup k materi\u00e1lom a novink\u00e1m prostredn\u00edctvom odvetvovej komunik\u00e1cie a spolupr\u00e1ce v r\u00e1mci sektora.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Kampane Pelargonium for Europe (PfE) a Stars for Europe (SfE) s\u00fa sestersk\u00e9 kampane. Prv\u00e1 je zameran\u00e1 na propag\u00e1ciu mu\u0161k\u00e1tov (pelarg\u00f3ni\u00ed) na jar a v lete, druh\u00e1 sa zase venuje propag\u00e1cii viano\u010dn\u00fdch ru\u017e\u00ed na jese\u0148 a v zime. Na tejto str\u00e1nke n\u00e1jdete inform\u00e1cie o na\u0161ich aktu\u00e1lnych kampaniach financovan\u00fdch z Eur\u00f3pskej \u00fanie pre obe spom\u00ednan\u00e9 rastliny. Kampa\u0148 […]<\/p>\n","protected":false},"author":4,"featured_media":4428,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"two-column-blog-single","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-4418","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/pelargonium-for-europe.com\/sk\/wp-json\/wp\/v2\/pages\/4418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pelargonium-for-europe.com\/sk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pelargonium-for-europe.com\/sk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pelargonium-for-europe.com\/sk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/pelargonium-for-europe.com\/sk\/wp-json\/wp\/v2\/comments?post=4418"}],"version-history":[{"count":4,"href":"https:\/\/pelargonium-for-europe.com\/sk\/wp-json\/wp\/v2\/pages\/4418\/revisions"}],"predecessor-version":[{"id":5122,"href":"https:\/\/pelargonium-for-europe.com\/sk\/wp-json\/wp\/v2\/pages\/4418\/revisions\/5122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pelargonium-for-europe.com\/sk\/wp-json\/wp\/v2\/media\/4428"}],"wp:attachment":[{"href":"https:\/\/pelargonium-for-europe.com\/sk\/wp-json\/wp\/v2\/media?parent=4418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}